Value Drivers

Let’s today have a look on the value drivers of TF1 and M6.

Value drivers	TF1	M6
Balance  between information and entertainment	Generalist channel	Channel which aims to become more and more generalist
Variety of the offer	Large offer (TV news, entertainment, football, series, TV reality shows, reports, etc…)	Narrower offer (entertainment, football, reports, TV reality shows, etc…)
Innovation	·    Not very innovative ·    Some innovations: Qui veux épouser mon fils?, Le Maillon Faible	·       Known as an innovative channel ·       Broadcast of new concepts (Loft Story, D&Co, Un Dîner Presque Parfait, Pékin Express, etc…)
Tradition	·    Many historical programs (Reportage, Téléfoot, Miss France, etc…) ·    Many programs relaunched (Le Juste Prix, Une Famille en Or, etc…)	·       Existence of historical programs (Turbo, Capital, ect…)
Service quality	·    Some favourite programs of French people: Dr. House, Joséphine Ange Gardien, Attention à la marche, Qui veux gagner des millions?, ect… ·    Harry Roselmack is the favorite journalist of French people	Some favourite programs of French people: Desperate Housewives, NCIS, etc…
Center of interests	News, football, series, movies, TV reality shows	Reports, football, series, TV reality shows