Lovemarks

Hello everybody,

We are now going to see some of the key drivers that turn the Brands TF1 and M6 into Lovemarks.

Key Drivers	TF1	M6
Recognized by consumers	·    The logo ·    The most famous presenters ·    The most famous emissions	·    The logo ·    The most famous presenters ·    The most famous emissions
Presents a narrative	·    Historically known for its nearness with people through accessible and entertaining programs	·    M6 makes everything so that televiewers recognize themselves in their diversity. ·    Broadcasts are indeed a reflection of the French society of today
The promise of quality	·    The most famous journalists in France (Jean Pierre Pernaut, Claire Chazal) ·    Variety of the programs ·    The most complete TV News	·    Variety of the programs ·    Very innovative ·    The most famous TV reality shows ·    Often football
Symbolic	·    The first channel created ·    The best audience	·    The second private channel
Values	·    Popular channel targeting a large number of French people	·    The channel reflects the image of multicultural France by making the promotion of the values of integration and solidarity by the presence on its antenna of the visible minorities

Here are all the reasons that make TF1 and M6 lovemarks. Lovemarks are all the reasons that should inspire mystery, sensuality and intimacy between a brand and its customers.

There is an emotional link created which should create loyalty for the customers.