Hello everybody,
Today we are going to analyse the elements increasing
brand awareness concerning TF1 and M6. Brand awareness is the familiarity of
the brand through repeated exposure. All the following elements (logo,
personalities and programs) are in the mind of consumers strongly associated
with the relevant channel.
|
Elements
of brand awareness
|
TF1
|
M6
|
|
Logo
|
 |
 |
|
Personalities
|
· Jean-Pierre
Pernaut
· Claire Chazal
· Harry Roselmak
· Nikos Aliagas
· Arthur
· Jean-Pierre
Foucault
|
·
Bernard de la Villardière
·
Stéphane Rotenberg
·
Stéphane Plaza
·
Mac Lesggy
·
Valérie Damidot
|
|
Programs
|
· Miss France
· Le Juste Prix
· Une Famille en
Or
· Sept à Huit
· Star Academy
· Journal 13h/20h
|
·
66 minutes
·
Capital
·
Zône Interdite
·
E=M6
·
Loft Story
·
L’Amour est dans le Pré
|
Sources : www.tf1.fr www.m6.fr |
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