Monday, December 3, 2012

Positioning map : Generalist/Specialist & Audience

Hi,

According to the previous mapping we made and the Mediametrie audiences in October 2012, we have created a positioning map with the following variables: market share and generalist/specialist channel:



 According to this mapping, we can say that the channels that attract the larger number of viewers are generalists.

Source: http://www.mediametrie.fr/television/communiques/l-audience-de-la-television-en-octobre-2012.php?id=753

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