Let's have a look on the difference between the image and the identity of these two brands:
TF1 is the leader
of the French TV market; their strategy is to be a generalist, popular and
federalist in order to attract a maximum of viewers. Due to its long existence and its “historical
programs”, TF1 is seen as a channel focusing on tradition. Even if it is the
most popular channel in France, one common criticism that faces that brand is
to be described as “too popular”. Indeed, they are broadcasting a very few cultural
shows but are offering more and more Real TV shows. Then, in the past, they are
also accused of lacking of neutrality and being politically-oriented by supporting
the UMP (right-wing party).
M6 was
originally a thematic channel and wants to be more and more viewed as a generalist
one. However, as a channel which traditionally
targeted young people (music, entertainment...) it has difficulties to fight
against this image of specialist. Finally, M6 is perceived as a very innovative
channel which has introduced a lot of new concepts (Loft Story, L’amour est
dans le pré...).
See you !
Sources:
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