Hi !
As TF1 and M6 do not appear in the Brandz ranking and that
brand equity cannot be precisely conceptualized or measured, we have identified
several criteria that can reflect TF1 and M6 brand value.
TF1 is owned in
majority by Bouygues Group but is
directly quoted on the stock market. However, M6 is not directly quoted on the
stock market and accounts for
approximately 80% of Metropole TV turnover.
Here are other indicators based on different surveys
that can give a more precise idea of TF1 and M6 brand equity:
According to these figures, we can say that M6 is better than TF1 in terms of image and preference. However, to be the leader on that indicators do not mean that you are the leader in term of market share. Indeed, TF1 remains overwhelmingly the most viewed TV channel in France.
Sources:
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