Monday, December 3, 2012

Positioning map : Entertainment & News/Culture

Hi !

After a group brainstorming, we have created a positining map in function of two variables : the level of entertainment and the level of culture/news of the channels:



We have identified eight generalist channels: TF1, M6, France 2, France 3, France 8, Canal + and D8 (former Direct 8 that as been acquired by the Canal + group).

The other channels are specialists:
  • France 5 and Arte are focussing on culture
  • BFM, I Télé and LCP are focussing on news
  • Gulli is broadcasting cartoons
  • W9, TMC, NT1, NRJ12 and D17 are mostly focussing on entertainment

See you !


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