For TV channels, anchormen are considered as real brand ambassadors. That is why their notoriety and popularity is very important and contributes to the brand value.
Here is the 2012 Top 20 of the most famous anchomen in France published by the magazine Strategies:
We can say that TF1 places 8 anchormen in the Top 20 (7 in the Top 10) while M6 only has 4 anchormen in this ranking. Valérie Damidot, Mac Lesggy, Stéphane Plaza and Stéphane Rotenberg are the personnality which represents the most M6.
For TF1, we can say that Jean Luc Reichmann has been elected the most friendly and warm anchorman. However, notoriety does not necessary fits with preference. Indeed, Vincent Lagaf' is seen as the most old-fashioned, Benjamin Castaldi is described as the most boring, Laurence Boccolini and Arthur are respectively considered to be the coldest and the most arrogant.
Sources:
http://newetprogrammes.over-blog.com/article-les-animateurs-les-plus-populaires-les-plus-droles-les-plus-sympas-les-plus-ennuyeux-102489752.html
http://www.tf1.fr/biographie/jean-luc-reichmann-4347175.html
http://www.paperblog.fr/2336495/quand-valerie-damidot-degomme/
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