The KAPFERER model

- For the Personality of TF1 as if it is a person, we can say that TF1 is popular meaning very famous and accessible to all watchers. 

- For the culture of the brand, TF1 is a historical brand that have seen and lived lots of experience. TF1 has olso the culture of winning, it was the first French TV channel and the first one in term of audience for long years and still nowadays. 

- Concerning the self-image, people that watch TF1 feel comfortable about it as they are "normal" people that watch the channel that the majority of the French watch. And as it is the reference in France it gives them the feeling of being in the trend. 

- About the reflection we can say that nowadays people who watch exclusively TF1 are seemed a little bit as old fashion and not very intellectual, it is not a good image. 

- For the relationship, they use famous spokesperson that watchers know perfectly and who they can identify to. In addition, they involve watchers into TV games and make them vote for some games. 

- Concerning the Physique part, TF1 is seen as the biggest TV channel and the 8pm news are a big part of this image. 

- For the Personality M6 is innovative, young, dynamic and trendy it is part of the DNA of the channel. 

- For the culture M6 has also the culture of winning since it was a little channel that became a big one! The culture of M6 is being fun, innovative and raised a real community of watchers. 

- Concerning self-image, people who watch M6 feel as trendy. 

- About the reflection, means the image people have of M6 watchers, it is mainly an image of young people watching reality TV and trendy people. 

- For the relationship we can say that M6 has a real community of watchers that they had through programs. In lots of programs the channel "use" real people as in reality show and so the watchers feel close to them and so close to the brand M6. They can identify their selves as "M6 People". 

- Concerning the Physique part we can say that Music ans TV report are the first things that come in mind about M6 especially at the beginning of the channel. It is part of the "physique appearance of the brand".