When brand managers can use emotions

Good morning,

Lets now talk about he use of emotions.. It is a full part of TV Channel strategies. As they fight to win market share they have to propose content attractive to TV viewers and the best way to do it is to use their feelings, their passion and propose content which match with viewer’s emotional expectations. Let’s see which emotions TV channel can use in order to attract us:

Nostalgia: By broadcasting old movies (Bourvil, Gabin, Belmondo, or Louis de Funes movies) or TV show dedicated to past years ( Disco, 60s,…)

Dream/ Travel desire: By broadcasting show about rich people, travel, fantasy movies or Miss France election

Adventre: By broadcasting TV game like the race Pekin Express on M6 or special movies like Indiana Jones

Fear: By broadcasting American series like Esprit Criminel or TV show specialized in police investigations

Love: By broadcasting some romantic series or movies or by some TV show like L’amour est dans le prés on M6

Fun : By broadcasting humorist show or special series/ movies like Après le 20h c’est Canteloup on TF1 or Scène de ménage on M6

As we can see each channel as it own programs in order to answer to all emotional expectations from TV viewers. It is not a good way to differentiate but broadcasting a highly emotional program is an extremely effective way to win market share. When people empathize to TV shows actor or participants the will be loyal to this program each week.