According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.”
So let's have a look on TF1 and M6 elements of identification and differentation:
- Distinct Name : TF1 (Télévision française 1) and M6
- Distinct logos (we have seen their evolution in a previous post)
- Distinct slogans:
Moreover, we will see in a next post that the respective positioning strategies of these two brands are also key elements to differentiate these channels....
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