Hello and welcome on our “TF1 vs M6” blog !

As marketing students, we cannot ignore the increasing role of media in our society. The media world can be considered as a real advertising platform for companies who want to promote their brands products. 

However, we do not have to forget that TV channels like CNN or Al Jazeera, radio stations like NRJ or BCC and newspapers like Bild-Zeitung or El País are also real brands. These services have strong images and are advertising as well.

In the context of our Strategic Brand Management course at Skema Business School, we have to compare two different brands and their respective strategies. In term of market, we have chosen to analyse the French broadcasting scene. It is an environment who has faced different challenges for the past ten years. Indeed, the increasing number of free channels and the rising use of internet are making this market more and more competitive.

We will focus our analysis on TF1 and M6.  Those two channels can be considered as the leaders of the French private TV market. They are also two strong brands that have adopted different strategies... But we will not reveal you everything today ... see you soon to discover a first aspect of our brand comparison!

See you soon here !!!!