Blog objectives

Hello everyone, I hope you understood why we have chosen to make this comparison between TF1 and M6. Now, let’s talk about the different objectives of our blog.

Our main goal is to compare and contrast these two channels in order to help our readers to understand the main differences and similarities that exist between M6 and TF1 brand strategies.

To reach our objectives, we will start by analysing and defining the French TV market and we are going to study the characteristics of the product/service (TV channels) among this market. Then, we will focus our research on TF1 and M6 by analyzing the specific targeting and positioning strategies adopted by these two brands. Afterwards, we will go deeper by studying the different types of relationships that these channels have with their respective customers. We will also try to understand how they are creating brand awareness and improving brand image.

Through this comparison between TF1 and M6, our objective is also to cover the main notions seen in our Strategic Brand Management course. Finally, we will try to illustrate our blog with as much examples and visuals as possible.... 

See you soon...